Packaging is committed months in advance and sits on shelves far longer. A static link printed on it can't adapt to a new campaign, a moved product page, or a seasonal promotion. A dynamic QR code lets you print once and repoint forever: the same box can lead to a launch page today and a review request next quarter.
For a whole catalogue, bulk creation gives every SKU its own repointable code in one batch, with a CSV that maps codes to products for your print run. And a review page turns satisfied buyers into public reviews while routing complaints privately — no subscription, no expiry, on any of it.